Community engagement  allows businesses to make strong connections with community groups and associations, make a social contribution, build relationships through networking to tap into a wider perspectives.  Community engagement means to consult, collaborate and empower, careful consideration needs to be given to determine the appropriate level of engagement, stakeholder involvement and the objectives of engagement.

For Governments it is wanting to succeed in delivering positive outcomes for the people they serve.

For Businesses it is about strengthen relationships with existing customers through consultation.