Hidden Spark offers paid content posting and is able to post content to blogs and forums on your own website, blogging platforms such as WordPress or Tumbler or paid forum posting. Keywords phrases placed strategically throughout your content is what draws both the search engines and customers to your website. Content should draw attention and information should be easy to read and match the source coding. Users do not read blog/forum content the same as a book or newspaper. They skim read  to find information quickly. Customers want to be assured that your business can be trusted and your goods and/or services will meet their needs and expectations.

The front page is the most important part of your website. Sub headings, paragraphs, bullet points, bold and italics should be used throughout to break up content. Clever images and videos can keep the reader's attention. The more content the better. Readers will appreciate the information and it enhances business credibility. The front page of your site should clearly state what your business can offer. This page should be the most visually attractive to keep readers on your site. A striking page encourages readers to read more. Some sites mistakenly put too little information on the front page of their website. Search engines rank pages higher based on their front page content. If the reader cannot find out what your business offers or does on the front page, they may look elsewhere. Information and layout go hand in hand. Not only is the information on your site important, but layout and readability is crucial. If information is not formatted with enough spacing or paragraphing it can be hard to read and readers will lose interest. Internet users are selective readers. A good website can cleverly give the reader a reason to pay attention.